Search Engine Land recently posted an article on website conversions and search engine optimization (SEO).  While SEO has become a well-known acronym and its meaning widely known, “website conversion” is still somewhat of an inside-industry term largely not used or even ignored by the general public. Simply put, a website conversion is an action you’d like your website visitor to take.  It could be signing up for a newsletter, leaving a comment on your ... Read More

Let’s face it, we’ve all wondered why a customer chose the competition, what they brought to the table that you didn't.  You represent your product well, you’re good at what you do, you have strong team in your corner and your current customers tell you how great you’ve been to them. Here are five reasons why that might not be enough... Relationships Trump Skill People often choose to do business with organizations they know.  That familiarity breeds trust as well as the notion ... Read More

Content Management Systems (CMS) have become increasingly popular among small business website owners.  We have been asked more and more to build them along with a specific website project or to retrofit an existing website.  Offering the means for a non-web programming business owner to make an unlimited number of updates to their web site, it’s easy to see why. Consider this: You have a shiny new website.  It’s got crisp images, a TON of information and a 10% coupon to ... Read More

Paying a website for each visitor they send you, known as Pay-Per-Click (PPC) advertising, can be very effective marketing.  Your advertisement is displayed on a host page such as Google, a visitor clicks on your ad, the ad brings them to your website, and you pay the host website a few cents in thanks. However, there is more to an effective PPC campaign then setting keywords and paying the ad host.  That’s not to say you ... Read More