Search Engine Land recently posted an article on website conversions and search engine optimization (SEO).  While SEO has become a well-known acronym and its meaning widely known, “website conversion” is still somewhat of an inside-industry term largely not used or even ignored by the general public.
Simply put, a website conversion is an action you’d like [...]

Let’s face it, we’ve all wondered why a customer chose the competition, what they brought to the table that you didn’t.  You represent your product well, you’re good at what you do, you have strong team in your corner and your current customers tell you how great you’ve been to them.
Here are five reasons why [...]

Content Management Systems (CMS) have become increasingly popular among small business website owners.  We have been asked more and more to build them along with a specific website project or to retrofit an existing website.  Offering the means for a non-web programming business owner to make an unlimited number of updates to their web site, [...]

Paying a website for each visitor they send you, known as Pay-Per-Click (PPC) advertising, can be very effective marketing.  Your advertisement is displayed on a host page such as Google, a visitor clicks on your ad, the ad brings them to your website, and you pay the host website a few cents in thanks.
However, there [...]

ODX Fusion is asked to speak to many businesses and professional groups about how Internet Marketing can help boost a brand and ultimately bring more sales.  It’s fun, we love to do it and further love seeing the “ah-ha!” moments on our audience members’ faces when they begin to realize what we’re saying.
But make no [...]

YouTube and other online video services are great platforms for marketing your business, but it’s also a wonderful tool for learning about topics of interest that you know little about.
In keeping with the Internet Marketing theme, I’ve compiled 10 of my favorite YouTube vids for your viewing and learning pleasure.

Interested in podcasting? MobilePhone2003 uploaded [...]

Internet Marketing has caught on like wild fire and every size of business around is leveraging the power of the online marketplace to get their products and services seen.  It’s caught on so fast that many small businesses have been left in the dust wondering what the craze is about.  After all, many small business [...]

This morning Meredith Vieira of the Today Show interviews Matt Miller, the CEO of the Association of Independent Commercial Producers (AICP) and Barbara Lippert, an Ad Critic from “Adweek” Magazine.
The interview goes on to talk about this year’s Superbowl Advertising and points out a few interesting ideas from a marketing perspective. Superbowl ads are [...]