This morning Meredith Vieira of the Today Show interviews Matt Miller, the CEO of the Association of Independent Commercial Producers (AICP) and Barbara Lippert, an Ad Critic from “Adweek” Magazine.
The interview goes on to talk about this year’s Superbowl Advertising and points out a few interesting ideas from a marketing perspective. Superbowl ads are [...]

Everyone has been yapping to you about Social Media Marketing.  I’ve even been yapping to you about Social Media Marketing. The real question is:  Who hasn’t been yapping to you about it?
I want to take a break from the Getting Started on Social Media for Business series for a moment even though this goes [...]

You know Social Media Platforms are great tools to keep in your marketing arsenal.  If you’ve been following along, you’ve looked around at some of the Social Media sites out there, you’ve seen some of the movers and shakers, and you’ve developed a plan or goal for what you hope to accomplish with these great tools.
Now [...]

Congratulations!  You have completed your first assignment of lurking in some of the Social Media outlets and you’re ready for the next step!
This is Part 2 in the Getting Started on Social Media series.  If you just got here, see Part One here. 
Here is what we know:
We know Social Media can be a wonderful tool [...]

We know using social media for your small business can seem a daunting task. Stick with us and we’ll get you through!
This is the first post of the Getting Started with Social Media series. It is written with the complete novice in mind so no one is left out. Hopefully by the time the series [...]

For many small business owners, Social Media is that thing you heard about that everyone is telling you to embrace.  Upon further examination you determine it is something either:
A. Your children use but you can’t possibly see its business marketing application;
B. You’ve thought about using but you can’t possibly see its business marketing application;
C. [...]

The week had been pretty rushed, but I needed a haircut and had fourteen dollars in cash.  I didn’t remember how much my regular barber charged and I was reasonably certain that $14 wouldn’t cover it.  I also wasn’t sure my barber accepted credit.

So I did what many would do, I turned to my dear friend Google.  After [...]