This morning Meredith Vieira of the Today Show interviews Matt Miller, the CEO of the Association of Independent Commercial Producers (AICP) and Barbara Lippert, an Ad Critic from “Adweek” Magazine.
The interview goes on to talk about this year’s Superbowl Advertising and points out a few interesting ideas from a marketing perspective. Superbowl ads are [...]

Just when I thought all my i’s were dotted and t’s crossed, my small business web host pulled the rug out from under me.  It seems that Yahoo! converted my Arial Font (web friendly text) to Calibri Font (not uniformly web friendly, but does look nicer, I’ll admit!).  That resulted in some text overflowing into non-text [...]

Stating that there is a commitment to starting and running a business is a gross understatement. By default, starting and running a business in a down economy could be downright naïve. If there is no money being spent, how can you expect to get your business off the ground?

But let’s take a look from a [...]