Paying a website for each visitor they send you, known as Pay-Per-Click (PPC) advertising, can be very effective marketing.  Your advertisement is displayed on a host page such as Google, a visitor clicks on your ad, the ad brings them to your website, and you pay the host website a few cents in thanks. However, there is more to an effective PPC campaign then setting keywords and paying the ad host.  That’s not to say you ... Read More

ODX Fusion is asked to speak to many businesses and professional groups about how Internet Marketing can help boost a brand and ultimately bring more sales.  It’s fun, we love to do it and further love seeing the “ah-ha!” moments on our audience members’ faces when they begin to realize what we’re saying. But make no mistake, the one question that’s been asked Every. Single. Time. is… “How do I find ... Read More

YouTube and other online video services are great platforms for marketing your business, but it’s also a wonderful tool for learning about topics of interest that you know little about. In keeping with the Internet Marketing theme, I’ve compiled 10 of my favorite YouTube vids for your viewing and learning pleasure. Interested in podcasting? MobilePhone2003 uploaded the video above and it offers great information for the beginner. -- David Skul from the Skul of Relativity has put together an incredible library ... Read More

At ODX Fusion, we cherish the little things.  Of course we love "Boosting Brands Online," it's what we do.  But when college senior Delores Huffman asked to interview our Patrick Shaughnessy for her Business Management final we thought it was cool.  When she sent us the term paper itself with a big red "A" stamped on it, we got a little giddy.  We offer you the excerpts (with links, of course): Read More