This morning Meredith Vieira of the Today Show interviews Matt Miller, the CEO of the Association of Independent Commercial Producers (AICP) and Barbara Lippert, an Ad Critic from “Adweek” Magazine.
The interview goes on to talk about this year’s Superbowl Advertising and points out a few interesting ideas from a marketing perspective. Superbowl ads are [...]

 
For many small business owners, Social Media is that thing you heard about that everyone is telling you to embrace.  Upon further examination you determine it is something either:  
A.      Your children use but you can’t possibly see its business marketing application;
B.      You’ve thought about using but you can’t possibly see its business marketing application;
C.      You [...]

The week had been pretty rushed, but I needed a haircut and had fourteen dollars in cash.  I didn’t remember how much my regular barber charged and I was reasonably certain that $14 wouldn’t cover it.  I also wasn’t sure my barber accepted credit.

So I did what many would do, I turned to my dear friend Google.  After [...]

As we continue in our Countdown to Launch, I’ve encountered a few moments of enlightenment with regard to the old adage “Practice What You Preach!”

It is incredibly simple to dole out sound advice on topics which you are well versed. Yet I find it difficult to apply that same advice to myself. As I build [...]