This morning Meredith Vieira of the Today Show interviews Matt Miller, the CEO of the Association of Independent Commercial Producers (AICP) and Barbara Lippert, an Ad Critic from “Adweek” Magazine.

The interview goes on to talk about this year’s Superbowl Advertising and points out a few interesting ideas from a marketing perspective. Superbowl ads are running at $100,000 per second.

My only question is this:  Is it possible Lippert could let Miller finish a sentence?  See for yourself…

For many small business owners, Social Media is that thing you heard about that everyone is telling you to embrace.  Upon further examination you determine it is something either:

A. Your children use but you can’t possibly see its business marketing application;

B. You’ve thought about using but you can’t possibly see its business marketing application;

C. You personally use but you can’t possibly see its business marketing application.

Which one are you?  Whatever the reason(s) you’re not using social media outlets for your business, it more than likely boils down to:  you can’t possibly see its business marketing application!

Businesses large and small all over the world are using Social Media to further their reach.  Some examples include the HUGE home improvement store The Home Depot and a small restaurant The Tucson Tamale Company. And don’t forget yours truly here and here … (add me!).

There is a reason all these companies are learning more about Social Media:  This is a viable channel to connect with real live people (consumers) that are interacting on these media platforms. The reason not to use it for your business? There are none.

Listen, there is nothing scary about it, if 13 year olds can do it, so can you (I apologize to any 13 year olds in the audience).  The trick is, you just have to get out there and do it.  Lurk on a couple media outlets like Twitter and Facebook, see how the interaction is done.  It took me a few days to figure out that @PaddyShaughn meant someone was replying to my tweet on Twitter.  On Facebook I was sent a “Thinking of You” request and felt special until I realized the sender sent it to everyone, not just me. Once you kick it around a while, you’ll see how easy it is.

So hop on and find out what other sites people are using and get a feel for the community.  And don’t worry about the “pros” you see that have 50,000+ friends or connections.  Many of them are on social sites for the same reason you should be.  They’re marketing themselves or their company and they want to connect to other people. They’re approachable, often friendly and rest assured they’re still learning too.

Stayed tuned and we’ll cover the next step in Getting Started on Social Media for Business.

Even better – subscribe to my blog via the RSS feed so you don’t miss a single golden nugget!

The week had been pretty rushed, but I needed a haircut and had fourteen dollars in cash.  I didn’t remember how much my regular barber charged and I was reasonably certain that $14 wouldn’t cover it.  I also wasn’t sure my barber accepted credit.

So I did what many would do, I turned to my dear friend Google.  After a few minutes searching, I realized my barber didn’t have a website offering the information I was looking for.  Because I was in a hurry, I didn’t have time to:

• Drive across town to find out he didn’t accept credit;
• Find out he was booked;
• Stop at the ATM;
• Open up the phone book

Ultimately, I ended up choosing a barber closer to me with a website listing a phone number and accepted forms of payment that I found in my search results.

If you don’t have a website, rest assured that this has happened to you. That is why I was compelled to come up with the following list on why EVERY small business needs a website:

1. Your Competitor Has One

This is one of the biggest reasons to have a web presence. Without one you’re actually giving customers to your competitor. Even if your site doesn’t have all the bells and whistles, simply having a website is a huge advantage. By not having a website, you alienate every potential customer that uses a search engine to find local business. If you’ve never heard of it, learn about Research Online, Buy Offline (ROBO). This is hot among consumers as more and more people learn the power of the internet.

2. Remain Accessible – Your Website Is “Open” 24/7, Even When Your Business Isn’t

Wouldn’t it be great to staff your business with someone that could answer the questions of potential customers 24 hours a day? You can’t afford to hire a person, but you can afford a website. Just because your hours are 9-5 doesn’t mean anyone that might want to buy from you is on the same schedule. Give your customer the ability to learn about you anytime they want. Last week I uploaded a business card design and ordered prints at 1am. Were you open? Neither was my favorite office supply store, but their website was.

3. Make Sharing Information With Your Customer Easy

With a website, all a customer has to do is come to your page and get information about you. Hours of operation, location and accepted forms of payment are obvious items to include, but what about a list of all the services you provide? I was surprised to learn my (new) barber also offered spa therapy tailored to men. Guess where I found out about it?

4. Remain Competitive

The majority of consumers expect companies with which they do business to have a web presence. Not having a small business web presence gives the impression that you’ve not yet arrived or are not competitive within your market. Current customers may wonder why you don’t have a website for your small business, new customers may never find out you have a small business. Get a website and let your customers new and old know that you are a major player in your industry.

5. Sell your Products

Obvious. Show off your products and give customers information about them that their looking for. Garner their interest and you will be the go-to site for information regarding your type of product or service. A website is an all day, all night salesman. Put it to work for you.

6. Be Found

Another obvious advantage. My (old) barber is in a hole in the wall in a very low traffic area. I was typically the youngest customer in the shop. NO ONE knows about him except the old fellas that have been around for a while. I wonder how they found him. I started going to him when I lived a block away – I would have never found him otherwise. Believe me, you don’t want your neighbors as your only customers when you could have so many more.

7. Offer Coupons or Specials

This is a great way to develop customers online and off. When someone looking for your service finds your page, a coupon may be what draws them to you instead of your competitor. Also, tell your current customers about your website and let them know to check out the site for deals and coupons. Reward current customers while incentivizing new ones. Does it get any better than that?

8. Provide Pictures / Descriptions of Products or Services

We humans love graphics and pictures. Show off some of your employees in action providing the product or service your customer buys. Display some of your previous work or pictures of the shop. We love this!

9. Make it Easy for Others to Promote Your Business

We humans also love feeling like we are a part of something. A website makes it easy for your customer to tell other people about you or better yet, link to you from their website. What’s more, a website is easier to remember than a phone number if your customer passes you on. What’s more than that is it’s often easier for a consumer to visit your website than it is to have them call you.

10. Expand Your Market

When you have a website, your market it limitless. No longer will you rely on foot traffic or the phone book. Your small business is open to the world when you open your virtual door.

I can think of many reasons why your small business should have a web presence.  What I can’t come up with is one good reason you shouldn’t.   Having a website is one strategy in your marketing plan you can’t ignore.

As many of you already know, the primary purpose of marketing in a Web 2.0 environment is to build relationships and cultivate a bond within those relationships. If you’re good at developing quality and relevant content and you provide your visitors with something valuable, you may even find yourself labeled as an expert in your niche. I know this and I advise this. There’s an incredible irony in having to rewrite the content I provide on my own sites after doing what comes naturally.

Have you noticed this within your own markets or even in your daily life? Feel free to share it with us!  Stop by and see us @ www.odxfusion.com!